This video was produced during my role as in-house designer at Rural Funds Management (RFM), where I took on full end-to-end production responsibility. Working with raw footages captured by an external agency, I shaped the material into a cohesive narrative, structuring the edit to tell a clear and engaging story about the cotton sector overview by the National Manager of Cropping at RFM.

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Beyond the edit, I sourced and compiled supplementary overlay images and video footage gathered over weeks and months, created custom map animations and illustrations in Adobe Illustrator to support the visual storytelling, and handled all post-production finishing in Adobe Premiere Pro, including audio clean-up in Adobe Audition and colour grading to achieve a consistent, polished look throughout.

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The video served as an investor update, featured in RFM's monthly investor communications and was published to the company website, making it a key piece of content in keeping Unitholders informed and connected to the fund's on-ground activity.