At Rural Funds Management (RFM), I produced the Rural Funds Group (ASX: RFF) Biannual Newsletter across multiple editions, a publication distributed digitally to 14,000+ Unitholders and published twice yearly to keep investors informed on portfolio developments, sector insights and fund performance.
 

Unlike the Annual Report, the Newsletter operates without hard deadlines but follows a similar rigorous production process. Each edition required close collaboration with the management team to translate complex financial, agricultural and environmental content into something both accessible and visually compelling. Beyond layout, a significant part of my role was creating original illustrations and infographics from scratch, from emissions breakdown diagrams and data charts to custom visual explainers, built to make dense, technical content readable for a broad investor audience. Photography selection and overall visual storytelling were also part of the brief, with each edition needing to feel consistent with the broader RFM brand, while standing on its own as a polished publication.